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Schuberth Unveils New “M1” Open Face Helmet - Coming Spring 2015

Schuberth North America has unveiled the all-new “M1” helmet at AIMExpo 2014 in Orlando, FL. The German helmet manufacturer introduced the M1 open face helmet to members of the press at the AIMExpo media hub on Thursday, October 16.

With seven colorways, the M1 places equal emphasis on aesthetics and styling as on function and protection. The open face design makes the M1 suitable for a wide variety of riding styles, including everything from touring bikes to cruisers, cafe racers to scooters and even 3-wheelers.


The versatile M1 can be customized to over 1000 configurations to suit any riders’ preference. Options include numerous face shield and sun visor colours, and Schuberth’s simple mechanism makes for easy removal of the faceshield and installation of mini-peak for a completely different look and function. The graphite toned lining is available in an interchangeable coffee color, and the top vent cover can be changed from titanium colour to matte black.

One of the most impressive features of the new M1 is the Snap-n-Play™ Schuberth Rider Communication System™ accessory. The M1 features built-in speakers, boomless microphone and antenna, and the SRC-System™ simply snaps into place on the back of the helmet. Powered by Cardo, this optional upgrade pairs wirelessly with most Bluetooth® devices to facilitate bike-to-bike communication, phone calls, GPS or music.

The Schuberth M1 will be available in North America in spring 2015 through Schuberth North America dealers or online at www.SchuberthNorthAmerica.com.

• Size XS-XXXL
• Aerodynamic, Optical class 1 face shield
• Face shield is Pinlock Anti-fog ready and features HalfMaxVision technology
• Integrated sun visor
• Lightweight at approx 1395g
• Optimized aero acoustics
• Rear vent through the new Schuberth 3D Logo
• New generation lining: Seamless, ultrasound technology; Breathable and antibacterial; Easy to remove and interchangeable
• Preinstalled microphone & speakers for snap-in SRC-System 

Customizable to 4200 different combinations
• 7 shell colours 
• 2 inner linings
• 5 visors 
• 5 sun visors
• 6 different country flags stickers 
• 2 peaks
• 2 helmet options: visor or peak



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Helmet Manufacturer Schuberth Sets Course for Expansion

Helmet Manufacturer Schuberth Sets Course for Expansion - Announces Changes in Executive Management

Magdeburg, Germany - June 23, 2014
- Three million euro investment in new products, innovative technology and plans for global expansion
- Jan-Christian Becker positioned permanently as CEO
- André-Alexander Steffen positioned as new CFO

After financial investor Perusa took over as principal shareholder in September 2013, the reorganization of the German helmet manufacturer is now clearly taking shape: Jan-Christian Becker has been officially confirmed in his position as Chief Executive Officers (CEO) of the well-established Magdeburg company. He had already been managing the Schuberth Group since September, initially as part of the management team and subsequently, from January 2014, as Interim CEO. During this first phase, Becker succeeded in completing comprehensive restructuring measures. He will henceforth be supported in managing the company by André-Alexander Steffen, who will be responsible for back office activities and purchasing in his capacity of Chief Financial Officer (CFO). In collaboration with the shareholder Perusa, Schuberth is now setting out on a course for global expansion. In the current fiscal year 2014 alone, investment funds of three million euros have been made available for this purpose. The intention is to broaden the product portfolio and introduce modern and innovative development processes and manufacturing techniques to equip the Magdeburg headquarters for international competition.
Jan-Christian Becker, the new CEO of the Schuberth Group, looks forward to the coming challenges: “At Schuberth, I have found a highly motivated team, with whom I collaborate in a very goal-oriented manner and, above all, in a congenial spirit. All sections of the company possess outstanding expertise in the helmet market. With investments in new products and modern machines, we are now paving the way for developing Schuberth worldwide into the strong brand that it has been in Germany for decades.”

In the initial 24 to 36-month expansion phase, there are plans for a model upgrade of the existing product portfolio, particularly for motorcycle helmets, while entering new motorcycle segments with totally new products at the same time. In addition, the range of colours and graphics is to be broadened in line with varied customer demands in the different international marketplaces. Investments in innovative development processes and modern manufacturing techniques are intended to further optimise the premium quality as well as the overall volume of Schuberth’s premium products. Initially, the focus will be on developing the markets in Europe and in North America. New distribution channels are also being established in Asia.
 
Personal Bio: Jan Christian Becker, CEO

Jan-Christian Becker’s academic qualifications comprise a BA in Industrial Engineering (Stuttgart) and an M.Sc. from Aarhus University (Denmark). As a director at the business consultancy Alvarez & Marsal, he gained comprehensive experience in the areas of finance, restructuring and operations. He last worked for Dynasafe Area Clearance Group GmbH and Mine Tech Ltd. in the role of Interim CFO. Mr Becker, who is originally from Westphalia, and his wife intend to move their main place of residence to the Magdeburg area.

Personal Bio: André-Alexander Steffen, CFO

Professionally, André-Alexander Steffen, originally from the Münsterland, started out in tax consultancy/auditing, and he was last running his own business, providing consultancy to SMEs and international corporations. His competences include interim management, process optimisation as well as corporate recovery and restructuring. Previously, Mr. Steffen had gained comprehensive experience in various internationally active companies in leading commercial and operational positions, last working for Cornelius and then Buderus Feinguss as Interim CFO. Mr Steffen is a passionate motorcyclist and began amateur motorcycle racing at a young age. Even back then, he was a loyal user of Schuberth helmets, demonstrating his trust in the brand.

Schuberth GmbH: High-Tech “made in Germany”

The German helmet manufacturer Schuberth has been developing and producing high-end head protection systems for over 90 years. With a multitude of innovative products, the company ranks among the world's leading manufacturers of motorcycle, Formula 1 and motor sport helmets as well as head protection for innovative solutions in industrial safety, fire fighting, the police and the military. The experience gained in particular from Formula 1, the pinnacle of motor sports, constantly provides fresh impetus for product developments that set the benchmark for head protection systems.



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Schuberth Announces Exclusive Partnership with California Superbike School

Schuberth North America is proud to announce their new partnership with Keith Code and the California Superbike School. Schuberth is the exclusive helmet provider for the school outfitting the instructors and Keith Code himself, as well as offering both the SR1 and S2 full face helmet models for students to use.

The California Superbike School opened in Southern California in 1980 and in the 35 years since has produced 52 World and National Roadrace Champions. The school trains about 2,700 riders each year at 9 racetracks across the country. The Superbike School offers two programs: an affordable single-day event or a more comprehensive 2-day camp. Students can use their own bike, leathers and helmet or opt for the school’s BMW S1000RRs and head-to-toe race gear. Learn more at SuperbikeSchool.com.

CSS_Photo1“It’s a pleasure to welcome Schuberth aboard as a part of the California Superbike School,” Keith Code says. “Our aim is to train riders and prepare them for the track as well as the road, and being able to offer them the best helmets available really completes that process.”

Superbike School students have the option to wear or demo Schuberth’s award winning SR1 or S2 helmet during the course if they so choose and discuss the features and benefits with the Superbike School instructors.

“We are thrilled to partner with the California Superbike School,” says Randy Northrup, Vice President of Schuberth North America. “Keith Code and the entire Superbike School staff do an incredible job training riders, and we’re happy to hear the positive response from instructors and students to our Schuberth helmets.”

CSS_Photo2With over 60 years of experience building the world’s most advanced helmets, Schuberth’s SR1 and S2 models represent the pinnacle in head protection technology. Developed and proven in Schuberth’s proprietary acoustic wind tunnel, the SR1 and S2 are optimized for aerodynamics, aeroacoustics and ventilation, making them the perfect choice for road racers and enthusiasts alike.

Learn more about the California Superbike School and see a complete 2014 schedule at SuperbikeSchool.com. Find out more about Schuberth helmets like the SR1 and S2 at SchuberthNorthAmerica.com.


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Schuberth North America Adds Two New Team Members

Schuberth announces two new additions to its North American Dealer Development team. Ariel Krawczyk has joined Schuberth North America as the Special Events Coordinator, and Glen West as an internal Dealer Development Representative.

"We are proud to add Ariel and Glen to our team of high caliber professionals representing the prestigious Schuberth brand," reports Randy Northrup, Schuberth North America's Vice President. "Ariel is extremely knowledgeable about our products and customers and will be a great support to our dealer network. Additionally, with the expansion of the Schuberth helmet line, we brought Glen on to help provide extra support to our dealers. Glen is an avid rider and has a great understanding of the market. I have worked with Glen in the past and am pleased to have him as part of the Schuberth team."

In her new role, Ariel will be roving the country with the Schuberth Event Van, supporting and training dealers and displaying Schuberth products at consumer events. She is an avid motorcyclist and adventure tourer, previously on staff with MotoQuest where she worked closely with Schuberth as a strategic partner. This natural transition of skills and knowledge make her an asset to the Schuberth North America team from the start.

"I've had enthusiasm for the brand from the first moment I slipped on a C3," says Ariel. "The more I learn about the engineering and quality control that goes into the production of Schuberth helmets, the more excited I am to represent such a great company."

Glen will be based in-house at the Schuberth North America facility in Southern California. He will be responsible for dealer programs, sales, and event support in the eastern territory.

"I'm thrilled to represent a brand with such a rich heritage and products of unparalleled performance," says Glen. "I'm looking forward to bringing my relationship-focused approach to the dealer development operation of Schuberth North America and to help our dealers maximize their sales."

Schuberth North America operates a dealer direct business and Service Center for its premium motorcycle helmet business in the USA, Canada and Mexico. More information can be found on the Schuberth North America Website: www.schuberthnorthamerica.com

Schuberth North America is a branch of Schuberth GmbH in Magdeburg, Germany, providing innovative Head Protection Systems. Made in Germany.


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