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Motonation is taking on the Canadian market

Effective immediately Motonation is now responsible for the Canadian market for Sidi boots, AGV Sport apparel and Vemar helmets.

This is a great step for the Motonation “brand” and we intend on treating the Canadian market with the same intensity that we have applied to the USA market since 1999.

“It’s a great opportunity for Motonation and a great compliment by Sidi, Vemar and AGV Sport that they believe in us so much to let us handle that market,” says Motonation’s President; Bill Berroth. “I am very proud to have the opportunity.Motonation is passionate and dedicated to the Canadian effort and intends to do a great job with Sidi, AGV Sport and Vemar.”

Motonation’s limited distribution policy for the Sidi, AGV Sport and Vemar brands will mean that Canadian Partner dealers will enjoy a protected sales territory with greater margins than non-Partner retailers, even with the reduced retail prices thatMotonation will introduce to the market for Sidi, AGV Sport and Vemar products. Sidi, AGV Sport and Vemar brand integrity will be assured via Motonation’s firm MAP policy.

Promotions will be expanded for Sidi, AGV Sport and Vemar as well. More riders will be on track than ever before, the advertising page count in print media will increase and Sidi’s, Vemar’s and AGV Sport’s brand presence on Canadian websites and social media will be intense!

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