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Bonnier Motorcycle Group Announces

The Bonnier Motorcycle Group is pleased to announce four new online video series and an exciting lineup of strategic improvements for the new year. The improvements scheduled for 2015 reflect a forward-thinking strategy designed to take advantage of the growing digital, mobile, and video channels of the Bonnier Motorcycle Group, while also continuing to support the established print media offerings.

The four new video series include the return of On Two Wheels from the staff of Motorcyclist, a new DIY series, MC Garage, hosted by Motorcyclist Road Test Editor Ari Henning, a motocross/off-road targeted video series from Chris Denison and the staff at Dirt Rider, and a fun and unpredictable new video series tentatively titled The Jeff Holt Show from the larger-than-life boss at Hot Bike and Street Chopper.

“We are very excited about the launch of our four new video series, as well as the digitally focused improvements we are making to our business. We continue to shift resources to adapt to the changing media landscape,” said Andy Leisner, VP Group Publisher for the Bonnier Motorcycle Group. “Our brands produce fantastic video and we are investing in this area heavily to broadcast our content and further expose motorcycling through the exploding growth of on-demand and OTT video channels.”

Additionally, in 2015 Bonnier Motorcycle Group will also publish an all-new Motorcycle Buyer’s Guide from the editors of Cycle World, Motorcyclist, Sport Rider, and Dirt Rider, along with two issues of the amazing Street Chopper magazine. BMG will add seven new digitally focused staff positions and will continue to analyze and adjust the Bonnier Motorcycle Group advertising and marketing offerings to best fit the constantly changing and growing motorcycle marketplace.

About Bonnier Motorcycle GroupBonnier Motorcycle Group is the world's largest motorcycle media family, featuring the most complete, authentic, and in-depth coverage for all facets of the motorcycle marketplace. Bonnier Motorcycle Group consists of 11 premium brands which include: Cycle World, Motorcyclist, Dirt Rider, Hot Bike, Sport Rider, Baggers, Motorcycle Cruiser, Street Chopper, ATV Rider, Super Streetbike, and UTV Driver.

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