Canadian Motorcycle Rider

Your Canadian source for all things motorcycle!

1190RS
2012 HIMS
848
AB
Accessories
Adiva
Adventure
Advertisement
Africa
AGV Sport
Alberta
alpinestars
Amarok
AMG
Announcements
Apps
Aprilia
Arai
Arch
Art
Atlantic
Bajaj
BC
Bel Ray
Ben Young Racing
Bikes
bluetooth
BMW
Bombardier
Books
Boots
Brammo
Brett McCormick
British Columbia
Britten
Buell
Bultaco
BWs50
Can-Am
Canada
Cardo
CFMOTO
Charity
china
Chironex
CKX
Communication
Concepts
contests
Corazzo
Corbin
Crosstourer
CVO
Daelim
Dakar
David Fretigne
DDC
deals
demo
Demo Rides
diavel
Diesel
Don Hatton
Ducati
Dunlop
DVD
DVD's
Dynamic Damping Control
EBR
EICMA 2010
Electric
electronics
Enduro
Engines
entertainment
equipment
Erik Buell Racing (EBR)
event
Events
Fischer
FOGI
Garage Find
Gear
General
gifts
Gloves
gopro
GS Trophy
Halifax
Harley
held
Helmet
Helmets
Hindle
Honda
Husaberg
Husqvarna
Icon
Indian
Info
insurance
Intermot
Jackets
Jobs
Joe Rocket
Jonah Street
Jordan szoke
Kawasaki
Keanu Reeves
Kimpex
Klim
Knox
Konker
KTM
KYMCO
Lambretta
lehman
LeoVince
lithium battery
Lito
MadAss
Maintenance
Manitoba
Mini
Mission
model
Moto Guzzi
Moto Tassinari
MotoCzysz
MotoGP
Motorcycle Show
Motovan
Motus
Movies
multistrada
MV Agusta
National Motorsports
NB
News
Nexo
Nipponia
NL
Norton
NS
off-road
Ohlins
ON
Ontario
Panigale
Patrick Beaulé
Patrick Trahan
PEI
Peugeot
Piaggio
Pikes Peak
Polaris
Press Release
Products
quadro
Quantya
Quebec
R 1200 GS
Racing
Recalls
Red Bull
Rene Cormier
RevZilla
Royal Enfield
Rumor
SAAQ
Safety
Saskatchewan
schuberth
Scooters
Screaming Banshee
self-balancing
Sena
Sertão
Sherco
Sidi
Simon Pavey
Site
SixSixOne
Slideshow
SpeedMob
Strange
suspension
Suzuki
technology
Television
tenere
tier motorsports
Tires
tirox
Touring
trailer
training
travel
Trials
Triumph
tv
Unusual
Ural
US
V-Strom
Vemar
Vespa
Victory
Video
waterproof
winter riding
Winterhalder
World’s fastest 350cc motorcycle with sidecar
Yamaha
Yukon
Zero
Motorcycle News
See ALL News, archives, and categories

Ducati UK takes part in road safety film

The short film called ‘Stay A Hero, Stay Safe’ features a Ducati 848 ridden by the father of a young boy who is waiting for him to return home. While waiting, the boy aspires to be just like his father by trying to recreate the excitement and pleasure of motorcycling with items found in his garage.

With the aid of Ducati UK, the Sussex Safer Road Partnership has produced a creative and emotional film intended to help reduce the amount of motorcycle related accidents on UK roads and makers hope that its effective message of responsibility will reach around the world. 

The aim of the heartwarming film is to promote the joy of motorcycling, while underlining the responsibility that riders have to themselves their families and the wider road using public. To achieve this, the advert takes on a refreshingly positive style of communication and is effective because it conveys the inspirational role that motorcyclists must play for future generations. 

Ducati was chosen because of their enthusiastic response to the positive safety message of the film and, as the Italian manufacturer is a recognised leader in creating inspirational motorcycles, the Sussex Safer Road Partnership considered it to be the perfect pairing. In the same way that the film intends to inspire safe riding now and in the future, Ducati are famous for building inspirational motorcycles.

Ken Seymour, Manager of the Sussex Safer Roads Partnership, said: “We at the Sussex Safer Roads Partnership are committed to reducing all types of collision on our road network and are raising the profile of motorcyclists as our data infers this is the time to start to remind riders of their responsibilities. ’Stay a Hero’ isn’t your usual shocking public service film. Instead we hope that it will connect with the motorcycle community and generate discussion that helps to protect people on our roads.

The film was made by Alexander Commercials and is the second pairing of Writer/Director Daniel Cox and Producer Sarah Alexander and its dialogue-free story is hoped to increase its global reach and potential to deliver the important safety message of responsibility to the world’s motorcycling community.




Comments