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Deeley Harley-Davidson - A Solid Partnership with CANEX to be Celebrated in Calgary

TORONTO, Ontario – Deeley Harley-Davidson® Canada, the exclusive distributor of Harley-Davidson® motorcycles in Canada, will be holding its annual Canadian National H.O.G.® Rally in the beautiful foothills of the Canadian Rockies from August 13 to 15.

While being focused on investing in the Company’s most loyal Customer base, namely the more than 50,000 National H.O.G.® members, this event also offers a great opportunity for Deeley Harley-Davidson® Canada to extend its thanks to the courageous, deployed Canadian troops.

As part of the festivities, an estimated 800 participants will kick off a formal motorcycle parade at Canada Olympic Park on Saturday, August 15. Escorted by the Calgary police, the parade will end at the recently-opened Military Museums. Befitting the location and in attendance of Brian Brake, President & CEO of the Military Museums, and several other representatives from the Military Families Fund of the Canadian Forces, a formal ceremony will be held at 11:15 am on Saturday, August 15, in which the Chairman & Chief Executive Officer of Deeley Harley-Davidson® Canada, Don James, will unveil a specially-customized motorcycle which will be handed over to the Canadian Forces Personnel and Family Support Services’ Gerry Mahon, President of CANEX.

“I am constantly surprised by the generosity and the altruism that our H.O.G.® members throughout the country show in their incessant efforts in fundraising and charitable events. So I will be extremely proud on our end to have the opportunity to be able to show a little corporate citizenship and unveil a motorcycle which will represent our ‘Thanks to the Troops'”, commented Don James.

In addition to the donation of this unique commemorative motorcycle to CANEX, Deeley Harley-Davidson® Canada further supports the troops by offering a $500 Canadian Parts & Accessories/GM credit to any regular or reserve forces members with the purchase of a new, previously untitled motorcycle. Deeley is also giving members of the armed forces who ride an opportunity to ride longer under warranty when they return home. The extended warranty will cover the number of days they were deployed to account for the balance of the remaining warranty period.

About Deeley Harley-Davidson® Canada

Deeley Harley-Davidson® Canada is the exclusive Canadian distributor of Harley-Davidson® and BuellTM motorcycles, Genuine Motor Parts and Accessories, and MotorClothes® apparel, which are provided through a national network of authorized Harley-Davidson® and BuellTM Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario.

About the Military Families Fund

Created in 2007 by then Chief of the Defence Staff, General Rick Hillier, the Military Families Fund is an agile and responsive means for Canadian Forces leadership to provide emergency support to military families when events related to the conditions of military service disrupt normal family life. Please visit www.SupportingOurTroops.ca for further information.

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