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Zero Motorcycles partners with action sports “icon” etnies


Zero Motorcycles has announced it has developed a new partnership with action sports footwear and apparel company, etnies. Known widely as the technology pioneer behind today’s modern action sports footwear, etnies branded the 2012 Zero X with its logo package and the bike has been traveling with etnies on the Lucas Oil Pro Motocross Championship circuit. The 2012 Zero X is featured in the etnies tent at all 12 races and used by the etnies team in and around the pits and track. The next race of the Championship is the High Point National in Mt. Morris, Penn., on June 9, 2012.

"This is an incredible partnership for Zero Motorcycles. etnies is forward thinking, innovative and their global conservation initiatives align with Zero’s. Our motorcycle will be traveling the entire 12-city Lucas Oil Pro Motocross Championship tour and will be showcased by etnies in their onsite booth. The Zero X will serve as a great pit bike and allow etnies team members to quickly get around trackside with no noise,” said Scot Harden, vice president of marketing, Zero Motorcycles.

The etnies 2012 Zero X will be displayed in the etnies Booth at all stops of the series for fans to see firsthand, along with the chance to purchase the etnies gear worn by etnies pros. When it’s not in the booth, the 2012 Zero X will be seen tearing across the track and pits, quickly transporting the etnies staff and team riders.

etnies was immediately on board when Zero Motorcycles came to us about this partnership,” said Mike Regan, etnies global brand director. “As the official footwear sponsor of the Lucas Oil Pro Motocross Championship, etnies is dedicated to offering the best footwear to fans on-site as well as supporting our riders out on the track. The 2012 Zero X enables our team to get around the track faster than ever and in style.”


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