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Buell ceasing to make motorcyles

Just in case you missed the shocking news announced by Harley Davidson on Thursday, Buell is ceasing to make motorcycles. Warranties will be honored by HD but that's the end of Buell as we know it. There's limited stock on hand so if you want one better get out there.

Harley has been faced with really tough economic times with a third-quarter profit slide of 84 percent on lower motorcycle shipments and recession-related difficulties in getting loans for its customers. It means that about 100 salaried workers and 80 hourly positions will be eliminated. Most of the cuts will come by Dec. 18th.

The latest cuts come on top of 2,400 to 2,500 jobs cuts announced earlier this year. As part of the announcement, Harley also indicated they're putting their recently acquired company MV Agusta up for sale.

If MV Agusta is up for sale then why not Buell? Perhaps they want to keep all the technologies Buell developed over the years. Time will tell. A couple items in the FAQ seem to indicate that HD don't plan to rebadge any Buell's as Harley's but that they will benefit from Buell knowledge going forward and it’s possible that some of this technology will find its way into a Harley-Davidson motorcycle.

The news is presented by Erik Buell himself in video on Buell's website HERE.

Erik delivers the message in what he says is an emotional time. No doubt, it's been 26 years of struggling for Buell but he proved that a small company could compete and introduce motorcycle innovation that's seen on many motorcycles today.

I for one sure hope that this isn't the end of Buell and that somehow it'll emerge from this at the other end. The new 1125 motor is a fantastic engine and the 1125 based machines are Buell's I've recently had the opportunity to ride. They're fantastic machines that just feel a bit different.


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