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BMW Motorrad Summerfest rocks Mosport again

Whitby, ON - BMW Motorrad Canada’s 2009 Summerfest event welcomed its largest audience of BMW Motorrad enthusiasts on the recent July 17 – 19 weekend, held at Mosport International Raceway in conjunction with rounds 4 and 5 of the Parts Canada Superbike Championship.

With attendance doubling last year’s event, the prominent 500,000 square-foot BMW Motorrad Summerfest 2009 site on the Mosport infield was once again a feature attraction of the exciting Superbike double-header weekend, with an array of BMW displays and activities, highlighted by:

•A full display of the 2009 BMW Motorrad lineup of products, including an example of the spectacular BMW S 1000 RR Superbike (coming in 2010)
•The BMW Rider Equipment & Apparel Tent, offering great deals on a wide range of BMW Motorrad gear, prompting record sales.
•A jam-packed schedule of on-road and off-road test rides of the full range of BMW motorcycles, with 314 riders testing BMWs on the breathtaking roads around the Mosport venue, and 117 off-road enthusiasts enjoying BMW’s extensive Enduro lineup on the 30km-long snowmobile trail system woven in and around the Mosport property.
•Six BMW Motorrad Retailer kiosks offering product advise and consultation
•A very busy BMW Rider Training area offering abbreviated training courses to event goers, with expert demonstrations by BMW Retailer Moto Internationale’s Sécurité Active instructors .
•Exclusive participation in a parade-lap of the legendary Mosport track on Sunday morning for all BMW Motorrad Summerfest riders.
•Product displays including the vendors Touratech Canada, Farewell Travel – the Canadian agent for Edelweiss Bike Travel, and the BMW MOA Club.
•A Saturday night concert, with full stage, featuring Canadian music icons Sloan and Crash Parallel – the popular concert drew an enthusiastic audience of over 2500.

The BMW Motorrad Motorsport Team competed in both rounds of the Yoshimura Pro Sport Bike Class on BMW HP2 Sport race bikes, with Francis Martin finishing 16th on Saturday and 13th on Sunday, and Mike Ferreira finishing, respectively, 18th and 16th on the same days.

Commenting on the weekend, BMW Motorrad Canada’s Marketing Manager, Chris Duff, said: “This year’s BMW Motorrad Summerfest was the most successful yet, and our third consecutive year has helped establish the event as a regular and much-anticipated feature of the mid-season Superbike weekend at Mosport.The BMW Motorrad Canada team is already working on plans for next year’s event, with a host of new ideas to make Summerfest 2010 even bigger and more exciting than this year.”

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