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International Female Ride Day- Friday 3 May 2013

Since its introduction in 2007, International Female Ride Day© continues to gain worldwide momentum and recognition with women motorcyclists and the motorcycling community at large. With the seventh International Female Ride Day© just weeks away, women motorcycle and scooter riders the world over are preparing to dominate the planets’ roads on Friday, 3 May. “Just Ride!” is the motto for the only global synchronized women and motorcycling action. International Female Ride Day© is a day devoted to women riders of all styles, ages and experience levels – who ride solo or in groups –each one is a role model for this borderless day of action in support of the women of motorcycling everywhere.

“When the topic of women and motorcycling arises, many will comment that it is the fastest growing segment in the industry,” says Vicki Gray, founder of International Female Ride Day© and MOTORESS®. “Although this is true, motorcycling is actually a by-product of the current lifestyle choices women seek. The timing for our gender has never been better when it comes to enjoying activities such as motorcycling and it will only increase over the next decades to come. Women have always enjoyed motorcycling and every year this campaign brings attention to its empowering message as a reminder of just how many of us already ride”, she adds.

To follow the participants during the ride day events as it happens on the road, women riders will take to Twitter using the hash tag #femalerideday highlighting activities. “I’ll of course be doing the same! Seven years ago, we were all just beginning to embrace social media and now it’s a daily tool working to our global appeal benefit. Can you imagine if Ilse Thouret had these advantages in the early 1930’s while she was winning motorcycle races in Germany? We’re fortunate having this avenue to reach out and inspire women easily”, adds Vicki.

The International Female Ride Day© request of women is simple – “Just Ride”. Sport bike, cruiser, scooter, off-road, touring or competition, regardless of what type or style of motorcycle interest, International Female Ride Day© makes one simple request of women – Just Ride! Get on your bikes, be out there and be visible. The concept gained its power and participation with the simple idea of a globally synchronized theme linking women through the shared activity of motorcycling. One day to celebrate and highlight the many numbers of women who share a passion for the sport. “The fact that every rider participating is a role model for women, who have not yet taken their first step to enjoy motorcycling, is a role worth embracing” adds Vicki.

Toronto-based proprietor of MOTORESS® and internationally renowned female motorcyclist, Vicki Gray, founded International Female Ride Day© in 2007. The event has grown in scope over the years to include participants in Australia, Canada, England, France, Greece, Israel, Italy, South Africa, The Netherlands, Qatar, Russia, the United States and many more.

International Female Ride Day© is supported by BMW Motorrad; Harley-Davidson; Honda; Kawasaki; KYMCO Canada; Suzuki; Yamaha; ARAI; Canadian Biker; Canadian Motorcycle Association (CMA); Canada Safety Council (CSC); Schuberth Helmets; Fédération Internationale de Motocyclisme (FIM); Motorcycle Mojo; RidersPlus Insurance.

ABOUT MOTORESS®

MOTORESS®is a global online magazine for women motorcycle enthusiasts; delivering an insider's guide to a woman rider’s total motorsport lifestyle and expression. Its content provides the tools to connect and inspire women to take charge of the handlebars -to chart one's own route and become her best self in motorcycling. With topics covering News, Gearstyle, Technique, Health & Beauty, and more- MOTORESS® continues to build the most feminine, friendly and vibrant motorcycle community for women anywhere.



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