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Ducati North America announces new 12-month sales record


Sales at Ducati North America reached a new 12-month high, surpassing the previous record set in 2007, with 10,094 new motorcycles delivered. A retail sales gain of 26 percent was also recorded in Q2 compared to the same period in 2011, marking the eighth consecutive quarter of growth. This success further solidifies North America’s position as Ducati’s largest global market.


Ducati also reported substantial growth for the brand’s apparel and accessories line with a 25 percent increase in Q2.


Ducati’s growth was fueled by the arrival of new models in dealerships, including the highly anticipated 1199 Panigale Superbike, which recently earned “2012 Motorcycle of the Year” by Motorcyclist magazine, and the confidence-inspiring Streetfighter 848. Also new to the Ducati product line is the Diavel Cromo, a vintage interpretation of the powerful Diavel, with a striking chrome-plated tank and classic Ducati logos. 


“There are many factors that led us to reach this milestone, but none are as significant as the constant support we receive from our passionate customers and the tremendous contributions that are made daily by our dealer partners,” said Cristiano Silei, CEO of Ducati North America. “Combined with the company’s most attractive commercial and marketing programs to date and the largest product line in our history, we are confident this growth will continue into the rest of 2012.” 


Ducati will continue to strengthen its dealer network in North America. Through investments in advanced dealer trainings, new experience-based marketing initiatives, and further integration of the brand’s new Retail Identity program, Ducati is poised to set a new standard in sales and service.


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