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Why We Ride Partners with Acorn Woods Communications
The #1 Motorcycle Movie in America, Why We Ride, has chosen Acorn Woods Communications as its agency of record after a selection process that included many of the national top ad agencies.
Since its release, Why We Ride has inspired people across the country to share in the intense passion and enduring spirit of motorcycling. The film explores the history of motorcycling and the unique bond shared by riders of all disciplines, as told through the experiences of families and interviews with some of the industry’s most influential figures.
“This is more than a movie,” says Why We Ride producer/director Bryan H. Carroll. “When we began talking to motorcyclists, hearing their stories and the reasons they love to ride, it became very evident that this film was not simply a historical documentary. We tried to convey the emotion and passion that all motorcyclists share, no matter what kind of bike they ride or what kind of riding they do. We all ride for different reasons, and for the same reasons.”
Producer James Walker states, “Why We Ride’s core message of educating, inspiring and celebrating all things motorcycling is resonating with millions of people. As we move into the next phase of our branding plan, we needed an agency that has the expertise of knowing our key markets, a proven track record of helping start-ups and the flexibility to move quickly as we bring our follow-up projects on-line.”
“We watched Why We Ride and immediately fell in love with this beautiful ode to motorcycling. It’s visually stunning and has a message that goes far beyond man, woman and machine,” says Ron Benfield, President of Acorn Woods Communications. “The movie has already received numerous accolades including Best Documentary at the 2013 Motorcycle Film Festival, a 2014 Family Choice Award and the 2014 AMA Hazel Kolb Bright Image Award. It’s an honor to work with a team that is on the leading edge of knowing what audiences want in motorsports film entertainment.”
Yamaha's Win A Factory Ride
Matt Fletcher, Yamaha’s Motorcycle Marketing Coordinator commented, “Racing takes a lot of time, effort and commitment. This award gives amateur Yamaha riders from coast to coast a chance to earn a Factory Ride and $2500 in parts and accessories for 2015. The award shows our commitment to amateur racing and our appreciation of their business. We want our customers to know they’re always a part of the Yamaha family and hopefully this helps do that.”
The award will be available at the Raymond Western Canadian Amateur National (July 2 – July 5), Deschambault Eastern Canadian Amateur National (July 25 - 26) and the grand finale, the Walton TransCan (August 13 – 17).
In 2014 you could ride away with a YZ of your choice AND $2500 parts credit
Walton Raceway’s Brett Lee commented, “The entire team at Walton Raceway is proud to have Yamaha and the Yamaha Factory Ride program as part of the Grand National Championship. This will mark the fourth year for the Yamaha Factory Ride and we are sure it will once again showcase the talent represented by the best Yamaha Amateur Athletes in Canada."
How Do You Win?
Of all the Yamaha riders at each event, the winning rider will attain the most cumulative points for their finishes. Enter as many classes as you can to increase your chances!
- Contest open only to amateur Yamaha riders.
- You must be a resident of Canada.
- Your Yamaha must be a Canadian purchased unit.
- Rider cannot be an employee of Yamaha Motor Canada or one of its dealerships.
- Winner is only eligible for one prize. (Cannot win at multiple events)
Schuberth North America to Distribute Held in USA
Schuberth North America to Distribute
Held in USA
- Schuberth North America has taken over distribution of Held Rider Equipment in the United States.
- Schuberth NA will distribute Held GORE-TEX lined textile riding suites, a variety of leather and textile gloves, and waterproof bag systems.
- Products available in June 2014.
“We are very excited to welcome Held Rider Equipment to the Schuberth North America family,” said Randy Northrup, Vice President of Schuberth North America. “Held uses the highest quality materials and draws on decades of engineering innovation to produce some of the best motorcycle gear available, which we believe will perfectly complement our offering of Schuberth helmets.”
Best known worldwide for their award-winning glove lines, Held also designs and manufactures premium motorcycle safety gear, utilizing the highest quality materials and armour. Held’s innovations include being the first equipment manufacturer to implement naturally abrasion-resistant kangaroo and sting ray leathers in its products, the first to use a special inside stepped seam to eliminate seam discomfort, and the first manufacturer to use a titanium knuckle cover on their gloves.
Held has built a reputation for quality and durability in the United States with its premium gloves. Drawing on over 68 years of experience engineering and testing cutting-edge glove designs, Held is continually developing new technology to create better, safer and more comfortable gloves for the future.
Held’s Quattrotempi adventure riding jackets and pants utilize genuine GORE-TEX membranes to keep riders warm, comfortable and dry. Each piece features Held’s unique cloverleaf protection system, with durable CE-approved armor in key zones like shoulders, elbows, hips, knees and back. Other safety features include an abrasion resistant Cordura outer layer, and 3M SCOTCHLITE™ reflective details for safer night riding.
Held’s drybag systems incorporate the same quality and durability that is found in their riding gear, and are guaranteed to keep your belongings dry while you are out on the road. Each bag features a tough tarpaulin liner, welded seams, and a dust and wind proof adjustable roll-top fastening system to keep contents securely enclosed.
For more information visit www.schuberthnorthamerica.com/
Eight Reasons Women Motorcycle Riders Dominate Global Roads
Expected Force of Women for 3 May, International Female Ride Day
Toronto, Canada, 16 April, 2014 – Mark your calendars for the eighth edition of International Female Ride Day on Saturday 3 May - the eighth reason women motorcycle, scooter and trike enthusiasts will take charge of the planet’s roads to “JUST RIDE”. International Female Ride Day has established a dedicated and growing force of female motorbike enthusiast’s through its one-of-a-kind globally synchronized motorcycle ride action. It has brought women together through motorcycling across all cultures and borders echoing women’s passion for the activity –all ages, all languages and all forms.
“BMW Motorrad Canada has been part of this initiative Vicki started it in 2007- which has proven to be one of the most internationally recognized riding events for women. The number of women riders has grown substantially over the past decade and we’re proud that we have been a big part of that growth. We’ve held women only test rides in three locations across Canada for the past 15 years, and look forward to continue supporting the women’s riding market. We wish everyone around the world a great ride day on 3 May”, states BMW Motorrad Director, Norm Wells.
Since its introduction in 2007, International Female Ride Day has received the endorsement and support not only from individual female riders and clubs but from the motorcycle industry and its esteemed motorsport international governing bodies. Throughout Canada, United States, Australia, England, The Netherlands, Greece, Italy, Poland, Israel, Spain, Brazil, Caribbean, Hungary, Slovakia, India, Russia, Germany, Saudi Arabia, Africa, Japan, and more – female riders will contribute to the campaign in compelling numbers as they “JUST RIDE” in unison on the first Saturday of May.
ABOUT INTERNATIONAL FEMALE RIDE DAY
International Female Ride Day and its “JUST RIDE” theme was created and introduced in 2007 by Vicki Gray - passionate lifelong motorcyclist, motorsport advocate, instructor, racer, journalist and founder MOTORESS -the only global online magazine for women motorcycle enthusiasts. International Female Ride Day’s mission is to promote women riders and encourage other women to take up the activity. The event is managed under the MOTORESS canopy; international headquarters, Toronto, Canada.
Schuberth Announces Exclusive Partnership with California Superbike School
The California Superbike School opened in Southern California in 1980 and in the 35 years since has produced 52 World and National Roadrace Champions. The school trains about 2,700 riders each year at 9 racetracks across the country. The Superbike School offers two programs: an affordable single-day event or a more comprehensive 2-day camp. Students can use their own bike, leathers and helmet or opt for the school’s BMW S1000RRs and head-to-toe race gear. Learn more at SuperbikeSchool.com.
“It’s a pleasure to welcome Schuberth aboard as a part of the California Superbike School,” Keith Code says. “Our aim is to train riders and prepare them for the track as well as the road, and being able to offer them the best helmets available really completes that process.”
Superbike School students have the option to wear or demo Schuberth’s award winning SR1 or S2 helmet during the course if they so choose and discuss the features and benefits with the Superbike School instructors.
“We are thrilled to partner with the California Superbike School,” says Randy Northrup, Vice President of Schuberth North America. “Keith Code and the entire Superbike School staff do an incredible job training riders, and we’re happy to hear the positive response from instructors and students to our Schuberth helmets.”
With over 60 years of experience building the world’s most advanced helmets, Schuberth’s SR1 and S2 models represent the pinnacle in head protection technology. Developed and proven in Schuberth’s proprietary acoustic wind tunnel, the SR1 and S2 are optimized for aerodynamics, aeroacoustics and ventilation, making them the perfect choice for road racers and enthusiasts alike.
Learn more about the California Superbike School and see a complete 2014 schedule at SuperbikeSchool.com. Find out more about Schuberth helmets like the SR1 and S2 at SchuberthNorthAmerica.com.
Motorcycle Experience - Back on TSN
Motorcycle Experience are back for their 25th season on TSN and on TSN2.
Airs: Tuesday, April 15 at 2:00pm EST - Check local listings.
Some topics you can expect in this first show of the season include:
The Yamaha FZ-09; a bike that everybody is talking about. How to pack your bike, custom paints jobs, and the Ultimate Ride.
KYMCO Canada - exclusive organizer of the 2015 Mad Bastard Scooter Rally!
BMW Motorrad achieves new all-time high in March
Heiner Faust, BMW Motorrad Head of Sales and Marketing: "We got off to an excellent start to the new motorcycle season with a sales increase of 16.1% as of March. In the first three months of this year we have supplied more motorcycles and maxi scooters than ever before in a first quarter. What is more, last month was the most successful in the company's history with 15,183 vehicles sold and an increase of 16.2%. Never before have we sold as many vehicles in March."
The positive result was due to the high level of demand worldwide. The first quarter was pleasing in Europe, too. The southern European markets are seeing significant growth as compared to the previous year. The strongest individual market for BMW Motorrad continues to be Germany, followed by the US, France, Italy, Brazil and Spain.
"Based on this excellent quarterly result we have positive expectations of the upcoming months," concluded Heiner Faust.
Zero DS Soon To Hit the Streets of Ceres California Working Traffic Detail
Zero Motorcycles has nnounced today that the Ceres Police Department has purchased three Zero DS Police Motorcycles to be added to the department’s current Traffic Unit fleet of motorcycles. The purchase of these three Zero DS motorcycles was 100% grant-funded by the San Joaquin Valley Air Pollution Control District in an effort to keep the air pollution-free. The Ceres Police Department selected the Zero DS Police Motorcycle due its reliability, low maintenance, battery range and capacity, maneuverability, and light weight chassis, as well as economic feasibility and low impact on the environment. In addition to traffic enforcement, these motorcycles can be used in enforcement situations that require a stealthy approach, as well as for public relations and school safety patrols. Zero continues to work directly with a variety of law enforcement, security and military agencies including current testing with the Los Angeles Police Department.
“Police departments rely on their fleet motorcycles and vehicles everyday while in the line of duty and we are proud to be able to play a role in providing a motorcycle that meets police and department needs. Zero Motorcycles is continuously working towards providing top motorcycles that have been developed from the ground up to meet the requirements of law enforcement and security agencies,” said John Lloyd, Vice President of Global Sales for Zero Motorcycles. “Zero has designed and engineered the police line-up based on feedback directly from patrol officers regarding their needs and responsibilities. We are honored to have the continued support of law enforcement and security agencies and are thrilled that the Ceres Police Department will be using Zero Police Motorcycles in their fleet.”
“The acquisition of these highly innovative law enforcement vehicles represents the collaborative effort of Ceres Police Department, Zero Motorcycles, and the Valley Air District to preserve the environment, increase policing efficiencies, and provide enhanced public safety services to the community. We are also interested in the health benefits for the officers by decreasing their exposure to the exhaust of traditional motorcycles,” said Art de Werk, Police Chief for Ceres Police Department. “I commend the initiative of Sergeant Chris Perry and appreciate the generous support of the Valley Air District. Community partnerships where we take advantage of innovative technology and intergovernmental support to deliver progressive law enforcement services should continue into the future.”
The Zero DS Police Motorcycle is fully electric and designed for police and security departments to have a cost effective way to patrol various terrains and road conditions as well as areas with noise and pollution limitations or restrictions allowing for a broader range of patrol area options. The Zero Police Motorcycles are fully equipped with pursuit emergency lighting and sirens, safety components, unique use case features, and plenty of functional storage options to carry gear, patrol items, and emergency medical equipment.
The Zero DS Police motorcycle was developed specifically for police and security agencies to be utilized to meet the daily needs and requirements of duty. Law enforcement agencies continue to be one of Zero’s fastest growing segments. Zero has worked with several local police departments and University police departments as well as international agencies in Hong Kong and Columbia. Since launching its exclusive law enforcement and security motorcycle line-up, Zero has developed electric motorcycle programs for police agencies like:
- Bogota Police Department
- Foothill-De Anza Community College Police Department
- Hong Kong Police Department
- Monterey Police Department
- San Jose State University Police Department
- Santa Cruz Police Department
- Scotts Valley Police Department
- San Mateo Police Department
… and many others
For exclusive information regarding Zero’s Police line- up, including video testimonial, visit www.zeromotorcycles.com/fleet.
Momentum Adventure Motorcycling - Ontario riding school
Exploring around the cottage or heading off to Siberia? Pick up new skills and find more roads to ride. The promise of Adventure bikes is the way to go.
Momentum Adventure Motorcycling will help you increase confidence when it comes to exploring gravel roads and trails. Using controlled off-road terrain in the Hockley Valley (Ontario), Momentum focuses on every rider in two ways; first, by developing and improving their off-pavement riding abilities and then by taking in a day touring some of the exciting unpaved roads in Ontario.
New riding skills are part of the program and you can comfortably expand these using your own bike at our dedicated facility 45 minutes north of Toronto. We are committed to safety and helping riders progress at their own pace. Your new skills will ultimately benefit you both on-road and off-road.
Balance, slow-speed control, bike dynamics, and rider techniques can help traditional road-riders and cruisers too. Once you’ve built that confidence you have the choice of a variety of dedicated tours that explore the back roads and trails of Ontario.
Programs are available mid-week and on week-ends. The first day is devoted to skills development and practice. The second day is for real. That’s when your new abilities take you to places you’ve never been before. Follow along with an experienced coach/rider while the new skills are reinforced.
Learn a way of riding that can get you there. Bookings are happening now for the 2014 riding season.
Accommodations and hospitality will be arranged nearby.
Have fun. Be safe. Expand your riding world.
Programs begin Saturday, May 3, 2014 and run every weekend. Groups can be booked by appointment.
Touring options run right through the Autumn.
Contact: Bruce Wilson
Phone: (226) 979-6140
2015 Honda NM4 coming to Canada
Atlantic Roadracing League New Organization Structure For 2014
Halifax, NS - March 31, 2013 – Atlantic Roadracing League (ARL) announced today they will be undergoing some organization changes for 2014 and beyond. ARL has been running motorcycle events in Atlantic Canada including road racing, high performance riding academies, and track days since 2008. The Atlantic Roadracing League will be continuing, however it will be under a new non- profit organization.
The Society of the Atlantic Roadracing League is made up of a board of directors with long respected histories in road racing, and will be lead in the initial year by President Sean Kelly who, while also being a racer, has extensive experience running large non-profit organizations in Atlantic Canada. Andrew Murray, former president of ARL will be working with the new board throughout the season to ensure a smooth transition for their events, sponsors, and participants.
“Our first goal in this transition is to ensure that road racing events and academies continue for 2014 and beyond. Secondly, we needed to ensure all participants, customers, and sponsors who signed on for events in 2014 will be recognized. I’m glad to say we were able to achieve these goals” says Andrew Murray, former President of ARL.
While the ARL brand has been created and grown for the past six years, the owner of Atlantic Roadracing League Inc., Andrew Murray wanted to see the brand continue and will work with the new board of directors to ensure a seamless transition with the new organization. “We didn’t want to go through a branding change for 2014 even though the organization was changing so we took the necessary steps in allowing the new organization to use the ARL name and brand”, Andrew Murray explained. He went on to say, “The new organization will be known as the Society of the Atlantic Roadracing League, and has been initiated under the rules for not for profit organizations in Nova Scotia.”
When asked further, Andrew Murray said, “It has always been our goal to grow the sport in Atlantic Canada and to provide the most professional, well run events in the region and we feel we have been able to do that over the years. However, because ARL is not recognized as a stakeholder in the facility known as Atlantic Motorsport Park it was very difficult to be sustainable.” He went on to say, “Our primary goal when determining this new approach was to ensure motorcycle racing continues in our region, and I am glad we have achieved that.”
Effective April 1, 2014, Society of the Atlantic Roadracing League will the promoter of all Atlantic motorcycle road racing, riding academies, and track days at Atlantic Motorsport Park in Shubenacadie, Nova Scotia. For information on these and other activities visit www.facebook.com/
2014 Wiesner Insurance Ontario Enduro Championship
This upcoming race season will mark the fifth year of the WEC Ontario Enduro Championship. From its inception, this has been a series specifically designed to introduce young riders ages 16 and under, to the sport of off-road motorcycle competition. Over this period it has grown into a four round championship series with classes for the youngest beginner on 50cc automatic bikes all the way up to 16 year old dedicated racers on full size MX bikes.
Events are designed to mimic the FIM enduro model with multiple trail loops and three different special tests timed electronically per loop. As these events are entirely off road on closed course and private land, there are no license plates, or insurance required on the bikes themselves. The $30 entry fee provides a day of competition, lunch for all in attendance and an afternoon of play riding after the awards ceremony. Parents and friends are encouraged to follow the kids around the course to help them out
Round #1 – Sunday June 8 Shelburne. Long special tests and a great MX track highlight this round.
Round #2 – Sunday July 13 Campbellville. This event will be part of the festivities of the Overland Adventure Rally taking place at the Mohawk Inn and KOA Campground. There are lots of events all weekend.
Round #3 – Saturday Aug 16 Wingham. This round will be part of a double header weekend with the Enduro on Saturday followed by Round #4 of the WEC National Cross Country East on Sunday the 17th. Lots of camping is available on site for those families that participate in both the XC and Enduro Series. This property has a spectacular network of forest trails as well as a MX track that riders love.
Round #4 – Sunday September 28 Meaford. This property was introduced into the series two years ago with a great rider response. As it is the end of the series, awards for the series champions will presented.
If you know any young riders that are thinking about getting into racing and want minimal cost, a controlled environment, and friendly atmosphere, this is series is for them. The Wiesner Insurance Ontario Enduro Championship showcases great up and coming talent and has exciting competition without the bar to bar pressure and intensity of Motocross or Cross Country. With attendance growing every year, it’s hard to argue with a formula that works.